TEST MARKETING     

Test Marketing is the action we take after receiving the right information.

In Test Marketing we mail out small amounts to multiple zip codes to sample the response rates to our findings from the surveys.

We are now looking for the correct demographics to apply our findings, when we see higher rates of response from our testing, we then increase the volumes sent to penetrate the area's we had the highest responses from.This type of marketing assures the highest return on you marketing dollar, a smaller investment to validate assumptions and establishes a results based revenue stream from which more can be done.

When you have relevant results, you increrase the volume...