PLAN DEVELOPMENT 
Once we have collected and reviewed the data and have a 360 degree understanding of the project we can move forward with documentation that describes what we understand and how we plan to proceed on your behalf. This allows us to enter into a strategy agreement that we can turn into a relevant Campaign Presentation for final approval and Launch.
- Draft Outline
- Descriptions
- Dates
- Accountabilities
- Players
- Samples
- Options
- Cost Perimeters
- Target Lists/Demographics
- Expected Results
We can now review the plan in a documented form all of the relevant information so we can move to the strategy agreement assuring everyone is on board to deliver a great campaign with the desired results as an outcome.